Commerce Marketing
Our Commerce Marketing offerings, combined with JOH’s industry-leading retail expertise, position us to help your brand connect with shoppers in every channel, both in-store and online.
We take a data-driven approach, diving deep into your brand, channels and shopper behaviors to uncover opportunities and build tailored commerce solutions that move your business forward.
Our Approach
Fast, Informed Onboarding
- We use JOH’s existing knowledge of your category and customers to hit the ground running
- Our approach shortens the learning curve and accelerates momentum
- We bring immediate value by aligning quickly with your goals and challenges
Efficient, Unified Execution
- We operate as one unified team, combining Commerce Marketing with channel and category expertise
- Collaboration across departments ensures nothing gets lost in translation
- Our structure eliminates silos and drives smarter, faster execution
Seamless Marketing Integration
- We complement your current marketing plans, enhancing them without overlap
- Our work supports and amplifies your brand message across channels
- We plug into your existing efforts seamlessly to drive cohesive impact
Sell-In and Sell-Through Focus
- We align trade and marketing strategies to support both brand and customer goals
- We connect physical and digital touchpoints across the shopper journey
- We focus on full-funnel success, from distribution to conversion
Results-Driven Mindset
- We build quick-to-market programs that deliver measurable impact
- We track performance and adjust to ensure continued success
- We grow with our clients because when you win, we win
We ’re Built To Drive Your Business Across Retailers
Our Capabilities
Your brand is more than a logo or a product lineup, it’s your story, your values and your vision for the future.
We help define your brand’s positioning, purpose and personality through a strategic blueprint that honors where you’ve been and sets the stage for where you’re going. From there, we create a compelling visual identity, including logo, packaging, website, social and more, to bring your brand to life across every touchpoint.
Strong branding builds connection. It turns customers into loyal advocates and helps your business stand apart in a crowded market. Let’s craft a story only your brand can tell.
Our branding services include:
- Brand Purpose & Values
- Brand Positioning
- Value Proposition
- Creative Messaging Strategy
- Brand Guidelines
To deliver the right message to the right shoppers, you first need to understand them — not just what they’re doing but why. We call it the why behind the buy.
By combining market data with consumer research, we uncover the behaviors and motivations driving purchase decisions. This insight allows us to align your brand’s marketing with your shoppers’ needs, creating strategies that resonate and inspire action.
Our shopper insights services include:
- Holistic Market Assessment
- Shopper Profiles & Personas
- Target Shopper Research (Qualitative & Quantitative)
- Category Analysis
- Competitive Analysis
We design data-driven campaigns that engage consumers at key touchpoints, guiding them through the shopper journey to purchase.
Grounded in JOH’s customer expertise, we build programs that align with your goals, meeting shoppers where they are and moving them to act. Every campaign is shaped by strategy and insights to ensure the right message reaches the right audience at the right time, driving sales, loyalty and brand growth.
Our campaign services include:
- Go-To-Market Strategy
- 360° Marketing Plan Development
- Commerce Campaign Strategy & Creative
- Shopper Marketing
- Social & Influencer Strategy + Activation
Your digital shelf and product detail pages (PDPs) are where visibility meets conversion. With the right content, strong reviews and strategic SEO, you boost discoverability, build trust and drive eCommerce sales.
Think of your PDPs as the online aisle where shoppers decide to buy. Unlike in-store, you can showcase features, benefits and brand personality in a way that’s uniquely yours.
Just as JOH leads in brick and mortar sell-in, JOH’s Commerce Marketing team delivers best in class digital shelf solutions by combining insights, strategy and A+ content to elevate your eCommerce presence.
Our digital shelf services include:
- Strategy
- A+ Content Creation
- Copywriting
- Sponsored Search Management
We connect your brand’s content to shopper actions and purchase outcomes through media that’s driven by data, insight and accountability.
By evaluating how channels convert and qualifying media partners by audience, targeting and retailer influence, we build the right mix of on-site and off-site media to drive results where it counts at purchase.
Ongoing reporting and analysis ensure every campaign is optimized for measurable sales and ROI.
Our commerce media services include:
- Media Planning
- Channel Mix and Media Vendor Recommendations & RFPs
- Commerce Media Performance & Analysis